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McDonald's fires CEO Easterbrook and Under Armour is under investigation: Monday Wake-Up Call

Adage India 2019-11-04 16:59:19

Just briefly:
Brighter walking:
Johnnie Walker is giving its iconic “Keep Walking” campaign a makeover, reports Ad Age’s E.J. Schultz. The Diageo brand is adding brighter colors and more striking graphics in new ads by Anomaly in a bid to adopt a more vibrant visual identity that challenges “traditional Scotch conventions.”

Olympic buzz: NBC used its “Sunday Night Football” showcase to get a head start on some early Olympics promotion, reports Ad Age’s Anthony Crupi, with an ad featuring Team USA sprinter Christian Coleman that premiered during the halftime break of Sunday’s Patriots-Ravens game. 

Feeling the Force: "Star Wars: The Rise of Skywalker" opens on Dec. 20 in the U.S., and as Ad Age’s Dan Whateley writes, “the force of cross-promoting is already strong with us.” Whateley's fun roundup of what brands are doing around the movie includes a United Airlines safety video in which “staff walk through the standard FAA safety regulations with different Star Wars-themed destinations displayed in the background.” 

No more donuts: Krispy Kreme has warned an "enterprising" Minnesota student to stop driving to Iowa to buy its donuts, then reselling them in his home state, where there have been no Krispy Kreme stores for 11 years, reports Time. Jayson Gonzalez, who would buy 100 boxes every week and sell them in Minneapolis-St Paul, told his Facebook followers he had been told to stop operations.

Campaign of the Day: Apple has been promoting its tiny AirPods Pro ear buds with gigantic billboards of dancers in a global out-of-home push—but at first, it wasn't clear what they were promoting. As Ad Age’s Ann-Christine Diaz writes, prior to the launch, Apple “dropped larger-than-life images of lithe dancers in eye-popping poses, some reaching 40 feet tall and even breaking out of the expected framework." Then, it added AirPods Pro to their ears once the product became available in stores. The campaign ranks number one in Creativity’s Top 5 campaigns from last week; check that out here.

To make sense of the changing landscape for publishers, media brands and advertisers, Ad Age is convening industry pros in Manhattan on Nov. 14 at Ad Age Next: Publishing. Learn more here.