Motorsport.com's Prime content
What's in a name? When William Shakespeare posed the question rhetorically in Romeo and Juliet, the message was that a surname, with all the historically familial enmities it entails, is independent of the person.
When it comes to Formula 1 teams, it's a little more complicated. A name really can transform the way one is perceived, even when it remains fundamentally unchanged.
To continue reading subscribe to
Join prime and take advantage of member benefits:
- Custom news feed based on your favorite series
- Ad-free environment
- Access to the Giorgio Piola archive
- Best of F1 Racing
- Higher resolution photos
Unlock the benefits of PRIME and enjoy the full range of features offered by your favorite motorsport news site.Subscribe to Motorsport.com PRIME
Already have an account? Sign in