New Zealand bids for World Avocado Congress
New Zealand Avocado will present a bid to host the 2023 World Avocado Congress (WAC) event in New Zealand when they attend the forthcoming WAC in Columbia this September.
Held every four years in different countries, the World Avocado Congress would take place over four days, bringing over 2,000 of the brightest minds in avocados including growers, researchers, marketers, tech innovators and investors from around the world to New Zealand.
“The New Zealand Avocado industry has experienced real growth with excellent returns resulting in significant new investment into the industry. This is our chance to showcase the industry and celebrate avocados here in New Zealand," NZ Avocado Chief Executive Officer Jen Scoular said. “New Zealand has developed an amazing horticulture industry with impressive innovation, and is committed to offering our global avocado friends what may be a once in a lifetime opportunity to visit our stunning country.”
Chair of NZ Avocado, Tony Ponder acknowledged the opportunity for the industry and for New Zealand in seeking the hosting rights.
“It is a terrific opportunity for our own growers to attend a world event, network with some of the largest producers in the world and learn first-hand about current and emerging innovation and technology,” Mr Ponder said.
The purpose of the World Avocado Congress is to expand knowledge and is an opportunity for growers and industry professionals to hear about and discuss the changing global avocado landscape. Tourism New Zealand has also come forward to support the bid.
“Tourism New Zealand is fully supportive of the New Zealand Avocado Growers’ Association’s bid to host the World Avocado Congress in 2023,” Tourism New Zealand Chief Executive Stephen England-Hall said. “Events like this benefit New Zealand by bringing together local and international experts whose knowledge and experience will help boost the New Zealand avocado industry while also showcasing our expertise in this sector on the world stage. The avocado industry employs thousands of New Zealanders, providing jobs across the country. The congress will provide access to global science and innovation that can be used to further grow the sector, benefiting the country and New Zealanders.”
If successful, this will be the first time New Zealand has hosted the event. New Zealand will find out if their bid is successful or not at the World Avocado Congress 2019 event in September.
New Zealand Avocado
Phone: +64 7-571 6147