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Wake-Up Call: News about Pantone, Facebook, the NFL

Adage India 2018-12-06 05:30:00
Credit: iStock

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today
Pantone's color of the year is a pinkish orange -- or maybe it's an orange-y pink? Officially, it's called "living coral," and Pantone describes it as "animating and life-affirming." The trend forecasters at Pantone -- who have been announcing a zeitgeist-y color of the year for 20 years – apparently see the vibrancy of coral as an antidote to the soulless tech age. "In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy," Pantone says in its announcement. Anyway, millennial pink is definitely over now.

Lots and lots of emails
A British lawmaker released 250 pages of internal Facebook emails, including some from CEO Mark Zuckerberg, and the documents paint the company's leadership in "a potentially unflattering light," Garett Sloane writes in Ad Age. People have been scrutinizing the emails to find out what kind of access to user data Facebook offered to partners. Sloane writes:

"Do the e-mails reveal Facebook was selling access to data? Facebook, in an e-mailed statement to Ad Age, continued to maintain that the company 'has never sold people's data.' The e-mails, however, do paint a picture of a company concerned by 'reciprocity'--what value it could get by allowing developers to build on its platform and receive access to information on users."

You may be wondering why British lawmakers even have these emails in the first place. It's complicated, so read Sloane's story here.

Tackling the NFL account
72andSunny is the new lead creative agency for the NFL; it's taking over for WPP's Grey, as Ad Age's E.J. Schultz and Megan Graham write. Tim Ellis, the NFL's newish CMO, previously was at gaming giant Activision, which has worked with 72andSunny for years. Grey didn't participate in the review. Grey New York was behind the NFL's fun Super Bowl spot featuring the Giants' Eli Manning and Odell Beckham Jr. re-enacting the triumphant famous dance scene from "Dirty Dancing." Which was pretty great (especially when Manning lifted Beckham above his head.)
Win some, lose some: On the same day the NFL win was announced, 72andSunny lost the Coors Banquet account to Mekanism. Read more from E.J. Schultz.

Just briefly:
Homage:
Google's logo turned gray yesterday for the national day of mourning honoring U.S. President George H.W. Bush, who died at age 94.

M&A watch: Accenture is "among the final bidders to acquire MDC Partners network," Adweek reports. MDC's agencies include 72andSunny and Anomaly.

People moves: "Shane Atchison is returning to advertising agency giant WPP PLC as the North America chief executive of Wunderman Thompson," The Wall Street Journal reports. Atchison had headed up WPP agency Possible before leaving last year for data company Domo.

Huh: "Mike Bloomberg said Tuesday in a Radio Iowa interview that he will probably try to sell Bloomberg LP if he becomes president in 2020," CNBC writes.

Media kerfuffle of the day: New York magazine's The Cut published a very strange article calling star Priyanka Chopra a "global scam artist," then deleted it. Read more in The Washington Post.

Sesame Street + Legos: "The Lego Foundation just gave Sesame Workshop $100 million to help finance play-based educational projects for children who have been impacted by the Syrian conflict, as well as Rohingya refugees in Bangladesh," Fortune writes.

Video of the day: Check out the holiday window displays at Chipotle Mexican Grill at one New York location; they're elaborate constructions made of the chain's ingredients. Ad Age's Jessica Wohl and Max Sternlicht write that Monday's Christmas tree sculpture featured "plenty of romaine lettuce; an interesting choice given the recent E. Coli infections linked to the leafy green in a dozen states …"

Audio of the day: Edward Felsenthal, Time's editor-in-chief and CEO, talks to Ad Age Editor Brian Braiker about selling the magazine to Salesforce founder Marc Benioff and his wife, Lynne. Public trust in the news brand seems to have appealed to them, Felsenthal says: "It's a thing no one can replicate from scratch and we have 95 years of it." Listen to the Ad Lib podcast here.

Ad of the day: Pillsbury is pumping the scent of cinnamon rolls into movie theatres while its holiday ad plays. Seriously. Read more in the Ad Age Marketer's Brief.