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Bad rumors... The X never got cancelled

iMore 2018-09-12 01:56:54

I believe that the original rumor was that the X was going out of production this summer and would not continue to be sold as as one year old iPhone at a reduced price. People (well, at least one i-diot at Forbes) misinterpreted that as the phone being canceled. We will see tomorrow if that is true.

I don't subscribe to Ming-Chi Kuo's newsletter, but here is an article that came out before (2 days before) Forbes's did:

Quoting the relevant part that actually quoted Kuo's article:

We revise down 1Q18 and 2Q18 shipments of iPhone X to 18mn units and 13mn units, respectively, lower than market consensus of 20-30mn and 15-20mn units. We expect iPhone X will go to end of life (EOL) around mid-2018 and that total life cycle shipments will be around 62mn units, lower than our previous forecast of 80mn units.

Everybody else seemed to misinterpret that. Almost immediately after the dumb Forbes article, Kuo issued an update:

iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X's price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1" LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.

So, it wasn't fake news - it was a journalist being an i-diot misinterpreting a rumor (which is probably going to turn out to be true.)