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Sid K redefines the style of anchoring

DTNext 2018-05-17 05:30:00

He is one of India’s most sought-after emcees, TV-radio hosts and voice-over professionals. And what makes Siddharth Kannan stand apart is his energy, wit, spontaneity and connect with audiences.

Siddharth Kannan with Amitabh Bachchan Chennai: A few minutes before an event he was hosting with Virat Kohli in Bengaluru, we caught up with the Chennai boy to talk about how anchoring has changed his life and what inspires him to keep working hard. Better known as Sid K, he was awarded the Dada Saheb Film Foundation Awards 2018 for Best Anchor. 
He has been in the Limca Book of Records for being the youngest radio host at the age of 14 (till date) and in a couple of years became a digital sensation. “The biggest USP of an anchor is being you. Be it the energy I bring in or the kind of interactions I do, I work very hard on content - there is a strong method to my madness. This inspires a lot of anchors and I am happy about it. I’ve always followed my vision and my set of rules (which is breaking other rules). I started doing mad, crazy things on stage and this was my way of asking the world why an anchor can’t be treated as an actor,” says Siddharth. 
It would not be overrating if we say Siddharth is what Ranveer Singh is to Bollywood. His drive and energy are infectious. “I’ve always been the same, right from the initial stages of my career. I’ve not been scared to be myself and break rules. Only when you break rules, can you go beyond normal norms. My success mantra is that you’ve got to be fearless in your approach. You might fall one or two times, and it is completely okay to fall because one day you’ll rise and the world will follow you,” shares the versatile anchor, who broke the conventional methods of anchoring and set new trends. 
As our conversation veers towards his memorable experiences, Siddharth reminisces about an incident. “While I was interviewing Salman Khan for a radio channel, a PR professional was continuously nagging me and giving directions as what to ask and what not. I kept the mike aside and told Salman, ‘Just the way you want to make a difference to the cinema, I want to make a difference to anchoring. And this person is stopping me, what do I do? To which Salman responded, ‘I like his style and that’s what’s keeping the conversation engaged. Let him be different, please don’t interfere.’ This event gave me a lot of courage and confidence and unleashed my self-potential. I always make sure that I keep getting love and respect from the audiences,” he says.
Siddharth agrees to the fact that if you are making a difference, then you have to face the backlash, especially in a social media-driven society. “You become a trendsetter when you end up doing things beyond people’s expectations. I love criticisms more than compliments, but at times it goes beyond my control. If it is a great criticism that helps me improve, I consider it. I might be naughty or be a badmaash in my way of dealing things, but people around me know that I am honest with my work and this spirit keeps me going.” 
A pure Chennaiite at heart, Siddharth misses crispy dosas, mini idlies, thayir sadam, etc. “Though I am settled in Mumbai for work, no one can take the Tamilian out of me. So, whenever I come to Chennai, I eat to my heart’s content,” he sums up.