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Panasonic bullish on Middle East growth

Times of Oman 2018-04-21 18:21:00

Dubai: Electronics giant Panasonic announced that it would take steps to deepen its reach in the Middle East, as the company celebrated 10 years of its existence.

The corporation’s executives said that they were optimistic about further growth in the region, adding that they would launch a new sales campaign, besides new products, to accomplish the same.

“Panasonic will deepen its reach in the region through sales channel expansion, broader and innovative product portfolio. We will launch new campaigns as part of an ongoing strategy to reinforce competitive edge as a premium Japanese brand,” an official statement by the company’s regional divisionPanasonic Marketing Middle East and Africa (PMMAF)said.

At the annual dealers’ convention in Dubai, PMMAF’s Managing Director Hiroki Soejima said that his company would sustain it’s growth.



“The Middle East continues to be an important market and investment destination for Panasonic. Having proven our strength and leadership during the past 100 years, we have come a long way in establishing ourselves at the cutting-edge of electronics technology.

“Backed by a century-long experience and our capability to continuously innovate, we are confident that Panasonic, as it embarks on its next 100 years of operation, will continue to play an important role in shaping the future by designing and manufacturing products and solutions consistent with our reputation of high-quality Japanese craftsmanship,” Soejima remarked.

He added that Panasonic has its sights set firmly on key strategies for its businesses in the region, among them strengthening its presence in the Middle East through increased market penetration, as well as reinvigorating its premium value as a top-ranked global Japanese brand.

Soejima said, “Serving one purpose since the company’s founding – that is, keeping our customers at the core of our business – we pledge to empower them by introducing new products that meet their ever-changing needs, while ensuring continued understanding of the local markets’ unique needs.”

Fresh campaigns to help

PMMAF also announced that they will be launching their new marketing campaign ‘Makers of Quality. Mastered in Japan’ to reinvigorate itself as the reference for best-in-class and forward-thinking products.

The company will also be launching its Ramadan and Eid campaign, which will highlight its latest and top-of-the-line kitchen appliances, besides beauty and grooming line up.

Panasonic showcased many of its new products. This included state of the art TVs, air conditioners, cameras, air purifiers, vacuum cleaners and the like.

Panasonic Corporation has 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen at the end of the last financial year, that is March 31, 2017. The company believes in adding value through innovation across divisional lines.

PPMMAF is the regional headquarters. All functions related to sales and marketing, supply chain and customer service solutions, and advertising functions under the brand name Panasonic is handled by PMMAF.