Star ropes in 10 sponsors for IPL 2018
MUMBAI: Star India has roped in 10 sponsors including three co-presenting and seven associate sponsors for the Indian Premier League (IPL) 2018.
The co-presenting sponsors are Vivo, Coca-Cola, and Jio. The associate sponsors are Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala, Asian Paints, Dream 11.
So far, as many as 34 brands have come on board with the Star Network.
Brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica,Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands on IPL 2018 on the Star Network to 34.
Star Sports EVP and head ad sales Anil Jayaraj said, “We are delighted with the response for the IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies.
“All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 IPL will be an un-missable platform to build brands.”
While IPL has grown each year since its inception, 2018 promises to be an inflection point in its history, as Star India re.imagines the IPL 2018 making it deeply local with technology at the heart of the experience.
For the first time, IPL 2018 proposes to connect with many Indians in their relevant language -six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India.
This will be one of the first few leagues in the world which proposes to use virtual reality and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes.
Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.