Shah Rukh Khan Launches Hyundai's ‘Swachh Move’ Initiative at 2018 Auto Expo
Hyundai India has launched the ‘Swachh Can’, a portable bin for all the company Cars under its new CSR Pillar ‘Swachh Move’, at the 2018 Auto Expo. The ‘Swachh Move’ supports Prime Minister Narendra Modi's nationwide campaign Swacch Bharat Abhiyan. Shah Rukh Khan, Hyundai's Corporate Brand Ambassador, was present on this occasion to launch this initiative alongside Mr Y K Koo, MD & CEO, Hyundai Motor India Ltd. The South-Korean automaker would promote #SwachhCan across the country through distribution in all Hyundai Dealerships and Service Workshops.
Checkout the Hyundai i20 facelift launched at the 2018 Auto Expo!
Launching the new CSR Pillar – ‘Swachh Move, Mr Y K Koo, MD & CEO, Hyundai Motor India Ltd., said, “As a Caring manufacturer and in-line with the nationwide Clean India Movement, we have developed Swacch Can, a portable bin for all Hyundai Cars. We recently conducted a Survey of Car owners and found 98% respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95% respondents favored they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off, this led us to another innovation of Swachh Can. Starting from March 1st, 2018, entire Hyundai Product line-up will come with factory-fitted Swachh Cans. I hope this Swachh Move initiative will give a big boost to the efforts of making ‘Clean India’ and ‘Clean Indian Roads’.”
Congratulating Hyundai on this initiative, Hyundai Corporate Brand Ambassador,Mr. Shah Rukh Khan said, “I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement.” Meanwhile, Hyundai launched the i20 facelift at the 2018 Auto Expo, while showcasing the Ioniq hybrid and Kona electric SUV at the Asia's biggest automotive event. The company was also expected to unveil the all-new Santro hatch and facelifted Creta SUV at the biennial event but it saved them for the later part of the year.