YouTube star Logan Paul has not done anything that would warrant his channel being taken down from the platform, the video-sharing website's CEO said Monday.
Susan Wojcicki was speaking at Recode's Code Media conference in Huntington Beach, California.
"We do terminate accounts all the time. We do have a three strikes rule, and if somebody violates three times, then we terminate those accounts," she said.
"He (Paul) hasn't done anything that would cause those three strikes. So we can't just be pulling people off of our platformâŚ They need to violate a policy and we need to have consistent behavior."
Paul, one of YouTube's most popular content creators, has been surrounded in controversy since he posted a video in December that showed a man who appeared to have taken his own life in Japan's Aokigahara forest â a suicide hotspot.
The vlogger added fuel to the flames last week when he uploaded a video where he is seen tasering two dead rats and removing a live fish from water.Michael Newberg | CNBC Susan Wojcicki, CEO of YouTube.
Wojcicki said that there was a difference between content that is "distasteful" and content that violates a policy.
YouTube removed Paul from its Google Preferred program in the aftermath of his controversial Aokigahara forest video. The service lets advertisers pay to place ads on high-performing videos.
Following his recent video in which he tasered dead rats, YouTube stripped Paul's videos of ads, effectively "demonetizing" them.
On Friday, the company, which is owned by Google, listed several punishments for creators who upload egregious content that violate its community guidelines or advertiser-friendly content guidelines. The updated rules mean that YouTube reserves the right to pull creators from Google Preferred, strip channels of ads and remove them from video recommendations on its home page or trending tab.
Follow CNBC International on Twitter and Facebook.